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From Crisis to Opportunity: New Digital Programming for Arts for Learning

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When Virginia schools were shut down in March for the rest of the school year, Arts for Learning had a dilemma—as a nonprofit that delivers its services to hundreds of schools in Virginia, how do we fulfill our mission to engage students IN and THROUGH the arts? And how do we pay artists on our roster who suddenly have no income, when we as an organization are ourselves facing a profound financial crisis?

The answer didn’t come immediately. Our program team deliberated and debated, reached out to artists and educators, and consulted with other Young Audience, Arts for Learning affiliates around the country. But amid all the uncertainty, Chief Operations Officer Anna Green says the A4L staff was certain of two things:

“The power of arts to enrich the lives of children in good times and in bad and the importance of compensating the artists who do so,” Green says. “So that’s what Take 10 became—a way to reach the students and a way to compensate the artists that enrich their lives.”

Launched on March 24, Take 10 is Arts for Learning’s new digital programming, making arts learning accessible to children and families virtually through live and recorded performances.

“I think that what excites me the most is that we have such a variety of talent,” says Aaron Kirkpatrick, A4L’s Artistic and Education Manager. “Take 10 is not a program of music. It’s not about storytelling. It’s not about visual art. It’s all of those things. So if you were to go to our on-demand list, which is growing every day, there’s a little of something for everybody, and it really speaks to the diversity of talent of everybody on the roster.”

Getting Take 10 up and running had its challenges. Although all of our artists are accustomed to performing live in front of audiences, few had experience recording on video or in teaching compact ten-minute learning segments. It was new territory, too, for Arts for Learning. Through some trial and error and a determination to figure it out, the program team dove in. Kirkpatrick made his Canon T3i videocamera available, and he and Program Relationship Coordinator Aisha Noel worked together to develop new methods for formalizing production techniques, establishing quality control and devising camera ready lesson plans, all while following social distancing protocols.

Participating artists are paid fees for time spent recording their Take 10 segments. Since A4L doesn’t have a production studio, artists record their segments at our office space in Norfolk, performing in front of a mural painted by artist Charles Williams in 1986.

Musician Tina Culver, the lead artist of the Strings Impact program and a public school teacher in Portsmouth, had to figure out how to teach the violin on video. With some help from the Pink Panther theme, she produced a Facebook Live segment that was fun to watch whether you had a violin handy or not.

“I think it’s really cool to be a part of it,” Culver says. “We’re impacting kids from a different perspective now, social media. Now we’re getting more people that are looking at it, you never know where it’s going, who it’s reaching. So I’m just glad to be a part of that. It’s just another way to reach everyone.”

The Take 10 programming is being shared widely, including by the Virginia Department of Education and the Virginia Partnership for Out-of-School Time. We’ve also received requests for original digital programming from library systems and school districts in Virginia. Green sees this difficult time as an opportunity. “There’s the excitement of the possibility of being able to reach students better statewide through digital means. There’s a unique opportunity for people to see a nonprofit taking a step into a place that they’ve never been before.”

“I’m loving the #Take10 initiative and we’ll definitely be directing folks to those videos!” Christine Hurlock, Youth Services Librarian for Williamsburg Regional Library

You can watch Take 10 on Facebook Live at 2 pm on Tuesdays and Thursdays. Or you can watch recorded videos anytime on our YouTube channel.

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Covid-19: Hard Times and Hope for Arts for Learning

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Virginia’s stay-at-home order has changed all of our lives, in many different ways. For Arts for Learning, the impact has been profound.

For students who love our programs, there’s great disappointment. Sixth-grader Myla Stith can’t play the violin this spring because the Strings Impact program was canceled. “I was hoping I could get really good. After all these years, I wanted to show what I could do, so I’m pretty sad about it.”

The Rhythm and Me adaptive dance program was cut short for kids like Naomi Morgan, a fourth-grader with autism spectrum disorder. “She was getting the dance steps down, she was having a ball, she was having fun,” says her mother, Monica Morgan. “It was sad it ended so abruptly because she was really getting into it.”

It’s hard times for many artists on our roster too. “As a fulltime storyteller, with my backup job being substitute teaching, I’m completely out of work at this point,” says Via Goode, A4L teaching artist. Via is one of 38 teaching artists on our roster who are losing more than $42,000 in income because of program cancellations that have affected more than 16,000 students and 2,800 educators.

As a nonprofit organization, Arts for Learning is hurting. We don’t receive money from programs when schools are shut down. And that means we’ve lost tens of thousands of dollars that we need to keep our nonprofit afloat—money that we use to pay our artists and staff, our rent and electric bill, and everything else that keeps our business running.

Our artists and our staff have stepped up to create Take 10, new digital programming for home-schooling students that’s both fun and educational. It’s also a way for us to offer small amounts of pay to our participating artists. But here’s the problem—we don’t receive any money for producing Take 10. Since it brings in zero revenue to Arts for Learning, we can’t keep on doing it without new funding.

That’s why we need YOUR help. We want to keep providing arts education to Virginia’s kids, but we can’t do it alone. Any amount helps—will you give $10 to Take Ten? Use this link—all donations are tax deductible.